Anheuser-Busch Celebrates Portfolio With First Virtual Beer Festival

International Beer Day livestream included celebrity performances, Clydesdales and a Drizly partnership

The festival included a Bon Viv cocktail-making session with Cocktail Academy. Anheuser-Busch
Headshot of Ian Zelaya

As brands continue to invest in virtual experiences to connect with fans during the pandemic, Anheuser-Busch (AB InBev) celebrated multiple brands through music, tours and mixology classes for its first digital festival.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.