Apple Brilliantly Imagines a Parallel Universe Where Hollywood Always Used Vertical Video

La La Land's Damien Chazelle directs a 9-minute celebration of a long-maligned format

A stunt man finds himself mysteriously dropped into Hollywood history, with a vertical twist. Apple

Ask a random person to photograph or film you, and you’re likely going to get a vertical shot.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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