Apple Is Portrayed as the Evil Empire in 1984 Ad Parody From Fortnite

Epic Games makes a statement on tech giant’s fees

Still from Epic Games ad
Epic Games casts itself as the hero in its battle with Apple. Epic Games

Just about any advertising professional or student ends up learning about Apple’s iconic 1984 ad. The TBWA\Chiat\Day-created, Ridley Scott-directed classic played on the ominous theme of George Orwell’s novel. The spot tweaked the establishment’s nose when it first ran, painting the tech industry as monolithic, scary and cold. 

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.