Culturing tipping points aren't often sparked by magazine covers, but that's exactly what happened this week thanks to Vanity Fair's introduction of Caitlyn Jenner.
Beyond the immediate digital buzz around the cover story, Jenner herself quickly became one of social media's biggest stars, gaining 1 million Twitter followers faster than anyone ever. Her fan tally by end of Tuesday: 2.2 million on Twitter and 1.2 million on Instagram.
Meanwhile, on Google, "Caitlyn Jenner" now returns more than 17 million results.
For this week's #AdweekChat, we'll be talking gender identity and sexuality, and what this rapidly expanding conversation means for marketing and media professionals. With actress Laverne Cox's rise as an icon for the transgender movement and The New York Times publishing an ongoing editorial series on the struggles of transgender Americans, the discussion is clearly one whose time has come.
Why does this matter for marketers? Chris Edwards, a copywriter who transitioned genders 20 years ago, explained on Adweek: "If your brand is supportive and forward thinking, it will score big points, but only if you get it right."
We look forward to hearing your perspectives on many aspects of gender identity and sexuality at this week's #AdweekChat on Twitter.
How to take part in #AdweekChat:
1. Make sure you're following @Adweek on Twitter.
2. Log in to Twitter around 2 p.m. ET (11 a.m. PT) Wednesday. That's 6 p.m. GMT for our international friends.
3. Watch for questions being posted by @Adweek and jump in with your own responses. Use the #AdweekChat hashtag in each post to ensure you'll be part of the conversation.
Hope to see you then!