Arnold Digital Chief Kelley Jumps to R/GA

Will oversee Walmart business

Troy Kelley, Arnold Worldwide’s evp, chief digital officer, has joined R/GA as vp, managing director, client services. In his new post, Kelley has been given oversight of the digital agency’s Walmart business.

R/GA won the Walmart business two years ago, beating IPG corporate sibling MRM Worldwide. As part of that assignment R/GA was asked to create a digital marketing platform for the retailer’s "Save money. Live better" campaign created by The Martin Agency, also part of IPG. The account at R/GA does not include Wal-Mart's e-commerce site.

While at Havas’ Arnold, Kelley was responsible for the creation of the agency’s social media and mobile offerings and was the account lead on Arnold’s CVS/Pharmacy and Progressive Insurance digital teams. He also led digital advertising, media, eCRM and e-commerce initiatives for Hershey's, McDonald's, Ocean Spray and Fidelity Investments.

Kelley has more than two decades of industry experience and previously worked at OgilvyInteractive and In his new role as R/GA managing director of client services, he reports to Dawn Winchester, the agency’s evp, chief marketing services officer. R/GA has been adding top leadership in its client services department, which has grown by 100 percent over the last two years. 


Publish date: April 27, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT