As Masks Become Political, Vistaprint’s Ad Celebrates Them as Signs of Love and Solidarity

The online printing brand is also donating $1.5 million to small and Black-owned businesses

A woman wearing a mask with text that says, 'This is not a mask'
Vistaprint highlights the positives of wearing masks to keep friends and strangers safe. Vistaprint

It’s a deft marketer that can navigate the political fray these days, especially on a hot-button topic like face masks.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.