AT&T Joins NYC & Company

Telecom giant AT&T has partnered with NYC & Company, the official tourism and marketing organization for the city of New York, on a two-year advertising agreement.
 
The deal provides AT&T with various platforms to promote itself and its Yellowpages.com and YPmobile brands to the market, while sponsoring some of NYC & Company’s latest efforts to tout the city’s attractions.
 
AT&T will act as founding sponsor for the recently renovated Official NYC Information Center in midtown Manhattan. Its signage will also be featured on local kiosks. Additionally, AT&T will advertise on NYC & Company’s media assets, including NYCgo.com and out-of-home venues including bus shelters, street-pole banners and the backs of taxis.