Audi Apologizes for Ad’s ‘Insensitive Image’ and Says It Will Investigate How It Happened

Critics say it was evocative of accidents involving children

The ad, posted to social media, was for the Audi RS 4 Avant. Audi via Twitter

German automaker Audi has taken the rare step of publicly apologizing for an ad and pledging to investigate how the image was approved for sharing on the brand’s official Twitter feed.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."