Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS.
This will be the auto brand’s 10th time in the Big Game.
The ad, which will once again be created by longtime agency partner Venables Bell & Partners, will have an, “electrification theme,” according to a statement from the brand. Audi announced last year that because nearly 30 percent of Americans are projected to “go electric” by 2025, the brand plans to roll out battery electric vehicles in the coming years.
“We’re returning to the biggest advertising stage to let America know that electric has gone Audi. Last fall, Audi introduced its first all-electric production e-tron SUV followed by the e-tron GT concept debut at the LA Auto Show, signaling an aggressive push into electrification. The big game is a perfect platform to continue the momentum,” Loren Angelo, vice president, marketing, Audi of America, said in a statement.
Audi has used previous Super Bowl ads to tackle topics including equal pay for women (with the brand’s controversial “Daughter” ad). The year prior in 2016 the brand used David Bowie’s 1972 track “Starman” in a heartwarming story about a father and son.
For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LIII Ad Tracker. And join us on the evening of Feb. 3 for the best in-game coverage of the Super Bowl commercials anywhere.