Avis Joins Travel Brands in Making Germ-Killing Its Central Marketing Message
Budget's new safety pledge rests on the reputation of Lysol
Avis will be disinfecting seat belts and other “touch points” in its cars with Lysol.
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Fifty-seven years ago, car rental brand Avis began telling the public “We try harder.” And while that famous slogan is still in place, a suitable pandemic-era addendum might be: “And we spray harder, too.”
