Awkwafina and 2 Chainz Dream Up a Smarter Smartphone in the Google Pixel 3a Launch Ad

The phone's also just $399

The rappers 2 Chainz and Awkwafina star in a new ad for the new Pixel 3a smartphone. - Credit by Google
Headshot of Marty Swant

What kind of features might be inside a smartphone made for a pair of rappers who simply want to take photos of grandma and order sea bass?

In a new 60-second spot promoting Google’s latest phone, the Pixel 3a, Awkwafina and 2 Chainz sit in chairs at a beauty parlor complaining how their current phones aren’t good enough to keep up with their personal lives away from the stage or screen.

Of course, the humorous scene subtly hints at features inside of the Pixel 3a that was announced today at Google’s annual developer conference in Mountain View, Calif. The device includes features ranging from an all-day battery, improved Google Assistant, and enhanced augmented reality features.

“We chose Awkwafina and 2 Chainz to banter about some of the common issues people have with their smartphones that we are helping to solve,” Adrienne Hayes, Google’s vp of marketing for mobile hardware, said in a statement. “They both have a distinct point of view and aren’t afraid to express it. In fact, some of the best lines were actually ad-libbed.”

This isn’t the first ad for a hardware company that Awkwafina has starred in during the past year. Last fall, she was one of several celebrities in a TV spot for Google rival Facebook’s Oculus Rift virtual reality headset, which also included Wiz Khalifa, Leslie Jones and Jonah Hill.

With a starting price of $399, the Pixel 3a is far cheaper than rival products from Samsung and Apple. (If Google can produce a high quality smartphone for less than half the price of the iPhone, it seems like the company is calling Apple’s bluff that premiums means pricey.)

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@martyswant Marty Swant is a former technology staff writer for Adweek.