Baby Nut Makes His First Appearance on Planters Packaging

The newborn Mr. Peanut was introduced during Planters' Super Bowl spot

a baby peanut holding a peanut in awe on a planters box
The Baby Nut packaging is available at select retailers across the country. Planters
Headshot of Diana Pearl

First Baby Nut conquered the Super Bowl. Now he’s set to do the same at the supermarket.

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@dianapearl_ Diana is the deputy brands editor at Adweek and managing editor of Brandweek.