Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution
Biodegradable packaging could create confusion and recycling cross-contamination
The new bottles are made of a biopolymer plastic that breaks down in 18 months.
Bacardi
Bacardi recently announced that it will be packaging its products in a new, compostable bottle starting in 2023—part of the brand’s long-term goal to becoming fully plastic-free by 2030. The bottle’s made with PHA, a 100% compostable biopolymer that’s created using natural seed oils instead of petroleum and breaks down naturally in 18 months.
Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register.
