Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

Biodegradable packaging could create confusion and recycling cross-contamination

Bacardi compostable bottles
The new bottles are made of a biopolymer plastic that breaks down in 18 months. Bacardi

Bacardi recently announced that it will be packaging its products in a new, compostable bottle starting in 2023—part of the brand’s long-term goal to becoming fully plastic-free by 2030. The bottle’s made with PHA, a 100% compostable biopolymer that’s created using natural seed oils instead of petroleum and breaks down naturally in 18 months.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.