Barbie’s Diverse, All-Female 2020 Campaign Team Champions Girls’ Leadership

The four-doll set was created in partnership with She Should Run to inspire girls to effect change

barbie 2020 campaign
Barbie has run for president at least seven times since 1992, but the doll has never had such a robust or diverse campaign team before. Mattel

Barbie, the plastic blue-eyed and blonde bombshell created by the late fuchsia fanatic Ruth Handler, has come a long way since her introduction in 1959. Most notably, Barbie has strutted out of the Dream House to win a bid for the White House seven times—first in 1992 in her classic form, and later as different ethnicities, officially making Mattel’s Malibu starlet the only woman to claim the Oval Office as her own in American history. 

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.