Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers

Band Together activates an animated remix of the song Vida Loca and benefits two nonprofits

Consumers can bring an animated version of the Black Eyed Peas to life by scanning Barefoot labels. Barefoot

Barefoot is combining music and augmented reality for its latest strategy to reach consumers, with help from the Black Eyed Peas.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.