Because of Its Willingness to Change, Nascar Is Still in the Race for Younger Viewers

Removing the Confederate flag was a step in the right direction

nascar racing on a track featuring a number 2 car with boxes of info
Nascar is one of the most iconic and deeply American brands the country has produced. Getty Images

On April 7, 2019, drivers at Tennessee’s Bristol Motor Speedway started their engines and ran the Food City 500. The race was as fast and exciting as ever, but fans couldn’t help but notice a problem: a lack of other fans.

This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.