Being a CMO Can Be a Thankless Position at Times. Here’s How to Make the Most of It

Chief marketing officers often have the shortest lifespan of any in the C-suite

A magnifying glass; under the magnifying glass is a man in a well tailored suit
CMOs can find more worth in their specific positions by utilizing data. Getty Images

CMOs got some good news this year: their average tenure increased from 42 to 44 months. The bad news is that they still have one of the shortest lifespans in the C-suite.

@LiveRamp Andrew Kasprzycki is chief evangelist, brands, global business solutions at LiveRamp.