From Benetton to H&M, How Fashion Fueled Advertising’s Coolest Designer

Our chat at LIA judging with Design Army CCO (and ad star) Pum Lefebure

Headshot of Tim Nudd

LAS VEGAS—Agency chief creative officers don’t get much cooler than Pum Lefebure.

The co-founder (with her husband) and chief creative officer of Design Army in Washington, D.C., is known for her truly eye-popping design work. But she also has such impeccable style that H&M recently came calling—not to have her make them an ad, but to star in one. Not many agency CCOs get calls like that.

For Lefebure, though, fashion has been an obsession since childhood, she told a packed ballroom full of young advertising people at LIA’s Creative LIAisons event here in Las Vegas this week, where she has also been leading the Design & Package Design jury.

Adweek sat down with Pum to ask her about her favorite advertising and design work, the whole H&M experience, and what it’s been like judging this week.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 14, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT