BrandShop, a digital commerce agency, has been acquired by Beringer Capital, Adweek’s parent company. Terms of the deal were not disclosed. Reuben Hendell, the agency’s co-founder and CEO, will continue to lead the company.
“The vast majority of ecommerce solutions in the market today are designed to serve retailers, but we see a significant need to assist and serve consumer brands by helping them unlock the power of the data and corresponding analytics that come from enabling direct commerce,” said Brian Martin, vice chairman of Beringer Capital, in a statement. “We are excited to partner with BrandShop and to provide them with the resources they need to expand upon their success and explore broader, deeper capabilities.”
BrandShop has over 50 clients and works with companies like Casio, Cuisinart and Georgia-Pacific. Martin was a co-founder of BrandShop but earlier this year he took on the role of vice chairman at Beringer Capital and has refocused his efforts there.
“The world’s biggest brands are standing at the cusp of a massive market shift and BrandShop has played an integral role in building these new direct-to-consumer experiences,” said Hendell in a statement. “Beringer’s commitment and support will allow us to continue creating new opportunities for brands that are informative, delightful and effective.”
In April, Beringer Capital acquired ecommerce shop Blue Acorn.