BK Reimagines the Restaurant Experience; Brands Promote Job Openings for Labor Day: Thursday’s First Things First

Plus, how Smucker’s overhauled its creative approach

New Burger King design
The drive-thru will be expanded with one or two more lanes. Burger King

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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