Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok
New moniker represents shift to focus on streaming video

TicToc by Bloomberg had been producing short-form content since 2017.
QuickTake by Bloomberg
Bloomberg Media’s short-form video news service is getting a facelift. Today, the publisher announced that TicToc—the so-called “social news network” rolled out in partnership with Twitter two years ago—is being rebranded as QuickTake by Bloomberg.