Bolin Wins Radisson Work

CHICAGO Radisson Hotels & Resorts has awarded its approximately $6 million account to Bolin Marketing, following a review that included a dozen national advertising agencies.

The hotel chain, part of the Carlson Cos., began the search several months ago [Adweek, Aug. 11].

The Minneapolis shop will produce creative for a new ad campaign for North, Central and South America this fall, the company said.

Radisson has about $6 million budgeted for advertising through December 2004.

Bolin has provided advertising services to Carlson Hotels Worldwide for more than five years as the ad agency for Country Inns & Suites By Carlson. In the past two years, the shop was also retained to handle media-placement services for the hotel group’s five hotel brands: Regent International Hotels, Radisson, Park Plaza hotels, Country Inns & Suites By Carlson and Park Inn hotels.

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