Brands Can Benefit From Partnering With Influencers Who Are Outspoken on Cultural Issues

Though this wasn’t always the case

a vogue cover on the left, middle is a man in a pool, and the right in a silhouette in front of a rainbow
Consumers are craving brands that speak out on issues more. Vogue, Jennifer Baer, Tayo Jr./Nasdaq

A post, like or retweet from a famous face can not only move products, it can also move markets. 

This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
@sminero Stacy Minero leads Twitter ArtHouse, a global team working with artists, influencers and producers to develop content for brands.