Brands Can Change the Narrative, Especially Around the Stigmatization of Feminism

Too often women are still patronized in campaigns

Illustration of different people of various races, abilities and genders helping each other climb and build a structure.
Feminism isn't some dirty word to avoid in campaigns. Getty Images

Denmark is the world’s least feminist nation, according to a new survey on attitudes toward gender. Only a quarter of Danish women identify as feminists. This is surprising news given that the country surpasses many other European nations on gender equality.

Sarah Jenkins is CMO at Grey London.