TikTok’s future in the United States has become increasingly murkier after President Donald Trump threatened to ban the app in the U.S. (although he likely can’t do that). To avoid a potential ban, parent company ByteDance would need to divest its interests in the app, with Microsoft emerging as a potential suitor to acquire the company’s U.S. operations in the coming weeks.
Brands Develop Contingency Plans for TikTok as Its Future Remains Uncertain
Marketers and social media managers are looking into alternatives
Marketers are considering alternatives like Instagram Reels and Triller.
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