Brands Doing Good: Donations, Aid and Innovation During Coronavirus

Tracking the companies creating new products and finding ways to help amid COVID-19

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Brands have found innovative ways to help coronavirus relief efforts. - Credit by Little Caesars; Ashley HomeStore; Universal Standard
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Just as the coronavirus has spread around the world, its effects have been felt by companies in every industry. Yet even as we’re all adjusting to the new normal—both personally and professionally—brands are finding ways to do their part to help.

Whether it’s easing the burden on frontline and other essential workers, helping struggling businesses find new revenue streams or keeping us all safe (and entertained), brands have displayed unprecedented altruism and ingenuity.

We’re spotlighting the companies taking the lead at a time of tremendous upheaval, doing their part to help us all forge a new way forward.

This tracker will be updated regularly; submit pitches to eva.kis@adweek.com.


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@thisiskis eva.kis@adweek.com Eva Kis is the online editor at Adweek.
Publish date: April 16, 2020 https://dev.adweek.com/brand-marketing/brands-doing-good-donations-aid-innovation-coronavirus/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT