Brands Have the Power to Chip Away at Mental Health Stigma, but They’re Not Using It

They’re coming at it with too much hesitancy still

Two heads face away from each other; The left head is blue; The right head is pink; between the heads are puzzle pieces
Brands are positioned in a way where they can incite change around mental health if they actually tried to. Getty Images

May is Mental Health Month, and it seems that not long ago, the topic of mental wellness would be considered taboo in casual conversation, let alone public discourse.

@armano David Armano is global strategy director for DJE Holdings.