Brands Increasingly Find Themselves At Odds With Local Governments

And situations intensify once celebrity endorsers get involved

Football player in red and red elephant and blue donkey.
Nike pulled Betsy Ross-themed shoes shortly after release when consumers expressed outrage. Illustration: Trent Joaquin; Sources: Nike, Getty Images

Not unlike the rest of the world, brands are becoming increasingly more politically and socially conscious and are, in the process of doing so, provoking local governments. With brand reputation at stake now more than ever, mass market brands that skew left are inevitably in conflict with conservative politicians.

@janetcomenos Janet Comenos is the CEO and co-founder of Spotted.