Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen

Schumer and Rogen return to celebrate same-sex weddings

Headshot of Kristina Monllos

Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings.

Unveiled on Wednesday via The Ellen Show's social channels, the new ad is part of Wieden + Kennedy's on-going campaign for the brand, "The Bud Light Party," which spoofs the election season, and features Amy Schumer and Seth Rogen. 

"The Bud Light Party champions inclusivity among modern beer drinkers and bringing people together—for fun—over a beer," said Alex Lambrecht, vp of Bud Light at Anheuser-Busch, in a statement. 

He added: "By featuring Seth and Amy at a same-sex wedding, we're showing how all weddings—regardless of who is getting married—share many similarities and moments to celebrate. We created this spot because equality for all Americans is a concept that unites many Bud Light drinkers." 

The A-B InBev brand also erected two rainbow-lit billboards (see below) which will be up for the month of June in New York City and Los Angeles. 

The beer behemoth showcasing a same-sex wedding in its Pride Month work isn't all that surprising; it is, after all, the one-year anniversary of the U.S. Supreme Court decision legalizing same-sex marriage in all 50 states. And, of course, June is big for wedding season. 

According to the company, Bud Light has worked to be an inclusive brand for decades and featured its first LGBT print ad in 1995. The company has also been a long-time partner with the GLAAD as well as local community and PRIDE organizations nationwide. Bud Light is one of a number of brands leading the battle for LGBT Equality.

To promote the campaign, MediaCom, Bud Light's media shop, amplified it through social media. The spot will also appear on prime-time broadcast channels in New York and L.A. this evening, the brand tapped major influencers like Ellen DeGeneres and GLAAD. 


        The illuminated billboard above is up in NYC. Bud Light

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
Publish date: June 1, 2016 https://dev.adweek.com/brand-marketing/bud-light-proudly-supports-gay-marriage-ad-partnership-ellen-171757/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT