Budweiser Continues Its Super Bowl Beef With Craft Beer in Macrobrew Pride Ad

Follow-up to 2015's 'Brewed the Hard Way'

Headshot of Kristina Monllos

Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way."

The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down," created by Anomaly in New York, during the Big Game. Instead of featuring puppies, which Budweiser has found success with in recent years, the spot focuses on its signature Clydesdales—complete with close-up shots of the horses' rippling muscles—meant to convey the strength of the brand. 

Here's the extended, 60-second version of the ad:

Earlier this week, the brand released a 60-second spot called "Simply Put," which has an anti-drunken driving theme and features actress Helen Mirren.

• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.


Client: A-B InBev/Budweiser

Agency: Anomaly

Production Company: Anonymous Content

Director: Chris Sargent

Sr Executive Producer: Gina Zapata

Producer: Brady Vant

DP: Dan Mindel

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.