Adapting to Crisis

Budweiser’s New Interactive Concert Series Features the Hits of Happier Days

Black Eyed Peas kick off Budweiser Rewind with two-hour performance

black eyed peas
The Black Eyed Peas performed live from a Los Angeles studio. Budweiser

By Ian Zelaya

May 20, 2020

Budweiser has been tapping into nostalgia for its ads during quarantine, and now the beer brand is extending that theme to music.

Ian Zelaya
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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