Budweiser’s New Interactive Concert Series Features the Hits of Happier Days

Black Eyed Peas kick off Budweiser Rewind with two-hour performance

black eyed peas
The Black Eyed Peas performed live from a Los Angeles studio. Budweiser

Budweiser has been tapping into nostalgia for its ads during quarantine, and now the beer brand is extending that theme to music.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.