Buena Vista Winery Awards Biz

California’s oldest commercial winery has selected Duncan/Channon to handle its advertising and promotions account, the cli ent confirmed.

Buena Vista Winery hired the San Rafael, Calif., shop without a review. The 145-year-old company has not worked with an agency or advertised since it was purchased last August by Bristol, England-based Allied Domecq.

Duncan/Channon was tapped because of its successful ads for sister Domecq brand Clos du Bois, said Ruth Souroujon, director of marketing, California brands, for Allied Domecq Wines. The shop won that account last February, following a review.

In 2001, Domecq spent about $3 million in measured media for its nine wine brands in the U.S., according to CMR. Bill ings for Buena Vista were undisclosed.

Initial work will focus on brand development and point-of-sale materials. While the account is currently creative-only, the shop could ultimately gain media duties as well, said Duncan/Channon general manager Andy Berkenfield. Buena Vista currently does not employ an agency to handle media.

Berkenfield said the shop aims to capitalize on the winery’s heritage as the first to open in the state. “That is the foundation that our creative will be placed on,” he said. Point-of-sale work is slated to launch in stores this fall.