Bulleit’s New Ad Reminds Us That Bartenders Have Mad Skills—and Are Still Out of Work

Diageo-owned brand is donating $250,000 to support service industry workers

man filling motorcycle at gas station
Bulleit's new spot features the bartenders the brand's new campaign aims to support. Bulleit

After the initial shock of lockdown, one of the early trends among alcohol brands was an outpouring of support for bartenders and service industry workers—people who were hit especially hard by the closure of bars and restaurants.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.