Bumble Bee Tuna Effortlessly Brushes Off Trump Comments About Its Cans Being Anti-Police Weapons

The brand had opposed the administration's tariffs in 2018, so some see a presidential grudge

Bumble Bee's executives opposed Trump's tariffs against Chinese seafood imports in 2018. Background image: Getty Images; Tweet via Bumble Bee Seafood

The hovering dread of a presidential comment about your brand isn’t something that really existed before 2017, but it’s certainly been a common concern for marketing managers ever since.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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