Bumble Bee Wants People to Reimagine What Tuna Can Be

This marks the seafood brand’s first major marketing push in years

Still from Bumble Bee Tuna ad
Tuna offers what today's shoppers want in food: high-protein, low-fat and low-sugar, according to the company. Bumble Bee Tuna

After decades of decline in demand for fish in a can, restaurant closures and shelter-in-place orders during the pandemic have helped reverse this trend.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.