Bumble’s Founder Credits the App’s Early Success to Micro-Influencers

Whitney Wolfe Herd shared her secret with Joanna Coles at Cannes

Whitney Wolfe Herd explains what it took to build Bumble from the ground up. Alice Trott

CANNES, France—When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn’t know what to expect.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.