Burger King wants to ease the frustration of delayed travelers by giving them free Impossible Whopper sandwiches.
The fast-food brand just launched the Delay Your Way promotion, which offers travelers at any U.S. airport a free Impossible Whopper if they have a flight delay.
Today through Dec. 30, consumers can enter their delayed flight information on the Burger King app to receive a coupon for one free plant-based burger. The coupon can be redeemed at any participating Burger King restaurant in the U.S. or at available airports.
Burger King worked with agency MullenLowe on the promotion, which includes a digital ad explaining how travelers can get their coupons.
“We know that holiday travel can be extremely rough, and there is nothing worse than all of those uncontrollable flight delays,” said Chris Finazzo, president of Burger King Corporation for North America, in a statement. “We wanted to surprise and delight our guests by offering those with delayed flights across the country a free Impossible Whopper.”
Ian is an experiential marketing reporter for Adweek where he covers brand activations and experiential trends. Previously, he was an editor for BizBash where he covered events such as CES, Sundance Film Festival, NYC Pride, and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.