Burger King Offers Free Impossible Whoppers for Holiday Flight Delays

It will cover the in-app promotion through Dec. 30

Consumers who enter flight delay information on Burger King's app will receive a coupon for a free Impossible Whopper. - Credit by Burger King
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Burger King wants to ease the frustration of delayed travelers by giving them free Impossible Whopper sandwiches.

The fast-food brand just launched the Delay Your Way promotion, which offers travelers at any U.S. airport a free Impossible Whopper if they have a flight delay.

Today through Dec. 30, consumers can enter their delayed flight information on the Burger King app to receive a coupon for one free plant-based burger. The coupon can be redeemed at any participating Burger King restaurant in the U.S. or at available airports.

Burger King worked with agency MullenLowe on the promotion, which includes a digital ad explaining how travelers can get their coupons.

“We know that holiday travel can be extremely rough, and there is nothing worse than all of those uncontrollable flight delays,” said Chris Finazzo, president of Burger King Corporation for North America, in a statement. “We wanted to surprise and delight our guests by offering those with delayed flights across the country a free Impossible Whopper.”

Burger King debuted the meatless Whopper in April and expanded it to all 50 states in August. The brand is one of numerous fast-food chains incorporating faux meat into their menus.

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ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.