Burger Sales Quadrupled After IHOP Became IHOB

The stunt was a success

Remember IHOB? Turns out the stunt did in fact help burger sales. Ihop

Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers?

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.