Campbell-Ewald has added Remington Arms and its subsidiaries and affiliates under the Freedom Group of Cos. following a review.
The IPG agency takes over from Brothers & Co., and will handle advertising, media, digital marketing, social-media outreach and product development.
New work is slated to break in the fall, backing the company’s waterfowl hunting firearms.
The company spends about $1.5 million annually on ads, per Nielsen.
Client CMO Marc Hill said C-E’s “heritage of developing iconic brands [and] their proven ability to leverage the new channels of interest” held sway.
Both agency and client said social-media outreach will be a big part of the upcoming push, as C-E attempts to leverage the Remington brand heritage for a contemporary audience.