C-E Hits Mark for Remington Arms

Campbell-Ewald has added Remington Arms and its subsidiaries and affiliates under the Freedom Group of Cos. following a review.

The IPG agency takes over from Brothers & Co., and will handle advertising, media, digital marketing, social-media outreach and product development.

New work is slated to break in the fall, backing the company’s waterfowl hunting firearms.

The company spends about $1.5 million annually on ads, per Nielsen.

Client CMO Marc Hill said C-E’s “heritage of developing iconic brands [and] their proven ability to leverage the new channels of interest” held sway.

Both agency and client said social-media outreach will be a big part of the upcoming push, as C-E attempts to leverage the Remington brand heritage for a contemporary audience.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.
Publish date: April 22, 2010 https://dev.adweek.com/brand-marketing/c-e-hits-mark-remington-arms-107295/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT