Independent Cramer-Krasselt has hired Anne Bologna as evp, gm of its New York operations.
At C-K, she will lead a staff of 52, replacing Jeff Johnson, who the company said “is relocating to the West Coast to pursue a career outside of advertising, focusing on his work as a psychologist, consultant and author.”
C-K said Bologna’s entrepreneurial spirit and strategic credentials make her a good fit to lead the outpost of the Chicago-based shop.
Benjamin Moore, Burlington Coat Factory, CareFirst BlueCross BlueShield and Direct General are the agency’s major clients in New York.
Bologna had been a founding partner and CEO of boutique Toy, New York, from 2005 until its closure three months ago. During its run, Toy was well-regarded and worked for clients like Activision, Budweiser, Google and Virgin Mobile. Earlier in her career, she led strategic planning at Fallon in Minneapolis.