Houston-based public relations executive Angela Jeffrey discusses linking PR efforts and results to organizational goals at an International Association of Business Communicators
meeting. The event begins at 6:30 p.m. Cramer Productions, 425 University Ave., Norwood, Mass. Info: (781) 255-8400
The Massachusetts Interactive Media Council invites top management of e-commerce ventures, including chief executives and chief technology officers, to an open discussion of brand building, advertising, gross margin and transaction costs. The session is limited to 25 attendees. 8-10:30 a.m. Burlington Marriott, Burlington, Mass.
Info: (617) 227-2822
Magazine editors and media planners gather at an annual meeting, which features Arnold Communications and Mullen executives discussing the interaction between creative and media departments. 8 a.m.-2 p.m. The Westin, Copley Place, Boston.
Info: (617) 262-1100
Mail items for
Calendar to: Adweek,
100 Boylston St., Boston, Mass. 02116;
fax: (617) 482-2921;
or email Lauren Wiley: email@example.com