As the industry’s consummate honor, Adweek’s Brand Genius Awards salute the best and brightest executives working in branding and marketing today—but we need your help finding them. Do you work with a fearless chief marketer who bursts with ideas, breaks with convention and delivers measurable results? Then please introduce us.
Nominating is easy. Using the fields below, tell us why your candidate meets our four criteria. (Note: All nominees must have a corporate title with a consumer brand, big or small. We cannot consider agency talent or consultants.) Be as specific as you can. Use examples if possible.
In the preceding 12-18 months, a successful nominee has:
- Played a key leadership role in developing and/or growing a brand, including introducing a new product, revamping an existing one or guiding a turnaround effort.
- Conceived and/or led the development of a truly innovative marketing campaign or otherwise guided the overall marketing of a brand in a definably new direction. (Courageous thinking during the Covid-19 period is a plus.)
- Deployed the full arsenal of marketing tactics—traditional, digital, social, experiential—to maximum effect.
- Proved the value of their marketing vision by producing measurable results in terms of fiscals, customer counts or other useful metrics. Please include data if you can.
Get your candidates in early! The deadline for nominations is Friday, June 19, 2020.