Campbell’s Late July Snack Brand Debuts First National Campaign

The company's snack division has grown 9% during the pandemic

Bag and bowl of Late July lime tortilla chips
The campaign will run across broadcast, digital and streaming platforms. Campbell's Soup Company/Late July

Key insight:

After 17 years of business, snack brand Late July is debuting its first national advertising campaign.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"brand-marketing"}