Campbell’s Late July Snack Brand Debuts First National Campaign

The company's snack division has grown 9% during the pandemic

Bag and bowl of Late July lime tortilla chips
The campaign will run across broadcast, digital and streaming platforms. Campbell's Soup Company/Late July

Key insight:

After 17 years of business, snack brand Late July is debuting its first national advertising campaign.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.