Campbell’s Late July Snack Brand Debuts First National Campaign

The company's snack division has grown 9% during the pandemic

Bag and bowl of Late July lime tortilla chips

The campaign will run across broadcast, digital and streaming platforms. Campbell's Soup Company/Late July

By Paul Hiebert

June 30, 2020

Key insight:

Research shows that U.S. consumers turn to snack food for comfort during uncertain periods.

After 17 years of business, snack brand Late July is debuting its first national advertising campaign.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.