Campbell’s Taps Mindy Kaling to Convince People That Canned Soup Can Be Healthy

A celebrity spokesperson "with a positive outlook" for Well Yes!

Campbell’s U.S. soups increased 52% during the quarter ending Aug. 2. Campbell Soup Company

Canned soup sales have benefited from more people eating their meals at home during the pandemic. The product’s reputation as a healthy source of nutrition, however, is another matter.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.