Can You Hear These KFC Ads by Just Looking at Them?

Fried chicken gets the artistic touch in two spots by Geometry Argentina

The "Noisy Chicken" campaign was officially launched by Geometry Argentina on Sept. 22. Courtesy of KFC

KFC wants consumers to begin associating the reverberating bang of marching band drums and the pop-pop-pop of balloons with its crispy (and Extra Crispy™) chicken. How do you illustrate onomatopoeia without being too on-the-nose? Geometry’s office in Argentina, a WPP-owned creative commerce agency, found the answer through a variety of sculpture materials, fast-pace cut edits and audio.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.