Canada Goose Gives Employees 1 Hour a Week to Play Outside—and Hopes American Companies Will Follow

New initiative extolls the benefits of outdoor recreation, and perhaps a good coat to go with it

canada goose
Chinese-Canadian actor Shawn Dou goes for a walk in his Canada Goose jacket, part of the brand's effort to inspire more people to leave the house. Canada Goose

One of the unfortunate outgrowths of the 42% of the American populace working from home is their tendency to stay there.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.