Candidates Can Improve Their Visual Game and Stand Out in the 2020 Campaign

With social media, they can position themselves to be seen how they want to be viewed

Images of Bernie Sanders, Joe Biden, Elizabeth Warren and Kamala Harris
Political candidates need to impart a significant amount of informational and emotional content. Illustration: Trent Joaquin; Source: Getty Images

While soundbites provide the ubiquitous “gotcha” moment in politics, visual content remains the bread and butter for campaigns that are trying to position their candidates as approachable and authentic. From website hero images to Instagram selfies, visuals transcend the fickleness of the news cycle and provide a curated way for candidates to control the narrative and shape how the public views their personality.

Allen Murabayashi is the chairman and co-founder of PhotoShelter.