Candy Brands Are Trying to Solve the Halloween Pandemic Puzzle

Trick-or-treating and other traditional ways of celebrating are off the table

Candy brands are turning the Halloween season into a month-long celebration instead of one day. Ferrero

By Paul Hiebert

October 26, 2020

This Halloween had a lot going for it in terms of being an optimal day for spooky celebrations.

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This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.