Candy-Coated, Bright Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day

The sweet-and-savory flavor is the latest marketing stunt from a brand thriving in lockdown

Kraft launched a limited-time, candy-coated mac and cheese. Kraft

Send a bouquet of roses on Valentine’s Day? That’s so unimaginative. Life-sized teddy bear or heart-shaped photo frame? Yesterday’s news.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.