Cannes Lions Names Spotify Its First Media Brand of the Year

The award previously honored a person instead of a company

Spotify's in-house creative team recently used out-of-home to tout its new free tier. Spotify

Change is coming at Cannes Lions. This year, the festival is switching up its longstanding Media Person of the Year award, and naming a Media Brand of the Year instead. Cannes Lions announced today that Spotify is the winner of the award.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.